Sold business 3452820
Business NO.:
3452820
Status:
Active
Price:
$275,000
Plus SAV:
Yes
Updated on:
22/10/2025

Staff Managed 4WD Product and Accessory Supplier #402

Car/Bus/Truck | Business for Sale | Brisbane

Established for Nearly Two Decades by this Absent Investor Owner, this 4WD Product and Accessory Supplier, Including a Large Fitment Centre, has Remained Under Full Staff Management For Over a Decade! This Owner's Largely Absent Role Includes Flexible, Part-Time Hours, Managing Bank Account and Owner-Related Tasks, Plus Visiting this Brisbane-Based Business and its Staff, at this Owner's Leisure. This is Also a Positive Cashflow Investment, Attracting a Diversity of Clients Organically, Who Pay Upfront Deposits When Ordering Products, and Pay Balance or in Full, Before Products or Their Vehicle Leaves this Prime and Well Positioned Premises. This Team are All Well Trained and Has Access to a Diversity of 4WD Products, Being a 'One Stop' Provider. This is a Proud and High Quality 4WD Product Supply Specialist, Set Well Within this Fast Growing and Multi-Billion Dollar 4WD Industry...

  • Being so well established for nearly 20 years as a 4WD product and fitment service-based business investment. This staffed business, has remained so, due to its high level of systemisation, procedures followed by staff and daily processes. This business operates as a 4WD product specialist, providing 4WD vehicle owners, local vehicle dealers, corporate/business fleet clients, wholesale clients and strategically aligned, local business referrers with hundreds of product options (making up 25,000 part numbers approx.) on offer. This also includes the added bonus and convenience of a well-managed product fitment centre at its rear (no mechanical services offered). This is one of the main product outlets, product suppliers, and brand representative distributors for many of the top-name brands available and operating in Australia.
  • With such a high rate of 4WD ownership per capita in our nation (being one of the highest in the world!), and SE QLD being one of the main epicentres of this ownership. Clients within this business's local catchment area of greater Brisbane, are constantly arriving at this trusted brand, wanting more products to be added to their 4WD's. Therefore, this on-going and constant client demand, want and desiring, has enabled this business to not need to actively market, advertise, nor promote its business actively. An example of this fact is that no email campaign has been sent to the large and existing thousand long client base since 2015 (10 years ago)!
  • This is one of those businesses that bathes in a commercial luxury that few others get to enjoy. It has not one, but, the benefit of two national websites, continually generating new client leads for staff to respond to. There exists ample opportunity for the new owner to actively explore growing and building upon the existing wholesale, corporate/business fleet clientele, vehicle dealer network and local business referrers. These strategic alliances, who trust and know the longevity of this operation, just continually send new clients and paid upfront fitment jobs, this way!
  • Top-selling products includes Bull bars, driving lights, UHF radios, Dual battery systems, canopies, snorkels, drawer systems, and recovery gear – to name a few 'must have' products that adorn clients' vehicle. All being fitted by the team (unskilled labour), and yet all are well trained. work. There are no mechanical services are on offer but could be … (determined by the new owner's skills and industry background).
  • There is also a highly supportive and large outlet and greater customer facing team in place. Needing no supervision to match products to clients' needs, no matter their age, type of vehicle or background.
  • Clients include many young families in the 35-55 age group, doing their 4WD touring and driving with pride, whilst young and having plenty of energy to explore our country. Plus, the baby boomers with all their discretionary spending, keep on flowing in, with all their product requests. There is a large percentage of 4WD utes and vehicles owned and used daily by tradespeople for both work and pleasure. Then, there is the business-to-business clientele, who enjoy the fact that this business, due to its buying power, can offer highly competitive prices when compared to other major brand competitors. Able to remain triumphant against most others in the market.
  • Includes exclusive branded products at higher profit margins, but this team and culture is set upon and revolves around prioritising clients' needs, wants and desires, rather than meeting internal gross margin targets or KPIS and supplying only what's best for the client always – without exception! This business is not swayed by profit or margin pressures, thanks to its resoundingly good industry reputation, which is built on the team's helpful, highly responsive attitude, activities and honesty.
  • Clients continually refer their friends, colleagues and family, this being the byproduct of having such a supportive intrinsic culture and complete product and fitment offering. The fact is that this business has not needed to actively generate new client business. It simply has clients turning up, with nearly 30% (approx.) of all annual sales being repeat purchases. Clients constantly upgrade their 4WD's and need to fit more products. The 70% (approx.) balance consists of new clients who are flowing in from the websites, referrals, and industry brand reputation.
  • SE QLD's population continues to increase by the day, being at an alarming rate. This means that there are more and more 4WD owners rolling in and they are here to stay, for the long term.
  • This business is being transferred for health reasons, with this largely absent investor-owner also being at retirement age. This investment would best suit a new owner who is looking to bring a newfound enthusiasm, passion and vigour, able to take up and action all this business's latent growth options and opportunities. These action items are sitting obvious, ready for the lever to be pulled. All sitting at the very heart of this operation, but this owner has remained more than comfortable with the status quo, this owner not professing to be a marketing expert, nor is it his strong suit.
  • This operation is poised for a single or dual ownership structure, being ready to ignite a new level of sales and profit growth. Able to promote the flow of even more paid upfront income. Money can continue flowing into the bank account, if the new owner desires it.
  • Frankly, within the 4WD product and fitment service sector, there is ample money being spent continually by clients. Most are driven by having what others have – the good old 'keeping up with the Joneses'. This is all part of the fun, to see what they can have on other 4WDs and come in asking for it to be added to theirs. This simple!
  • This is a multi-billion-dollar industry that continues to grow, as does the number of residents in SE QLD who own one. Most people want the latest and greatest features attached to their already expensive vehicle, which they see as an investment. They enjoy seeking out products that offer them more comfort, convenience and enjoyment.
  • This business is now genuinely in need of a new owner, one who can take an active role in the business's development and convert opportunity to sales dollars. A new owner who has the motivation, enthusiasm and passion to take what's great and make it even greater is what's best for this brand and fully staffed business.

This comprehensive 'one-stop' 4WD product and fitment investment package offers new owners the flexibility to be present on site or not. All this and more, especially once you read the highly detailed business profile, as this is at an extremely lucrative transfer amount, favourable for any absent investor or active owner. All for only $275K + SAV ($130K approx. – Fast-Moving Stock) – Genuinely transferring due to health concerns.

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Photos Used are for Indicative Purposes Only

For more details, please email broker or call agents.


Level 19, 10 Eagle Street, Brisbane, QLD 4000